Regulatory Compliance
Counterfeit Prevention
Enhanced Tax Revenue Collection
Efficient Recall Management
Illicit alcohol presents significant health risks for consumers, unfair competition for legitimate businesses and massive fiscal revenue loss for governments.
26% of alcohol consumed worldwide is estimated to be illicit. Fiscal loss due to illicit alcohol trade is estimated at US $8.9 billion More than 750 000 deaths per year could be avoided by stopping illicit ethanol consumption.
There is a large disparity in illicit alcohol consumption between high income countries (11.4% of consumed alcohol is illicit) and in lower and lower-middle income countries (37% to 44%).
(spiritsEU, Euromonitor, OECD)
Clear Track, Clear Revenue: Traceability Protects the Alcohol Industry
Securing Revenue, Promoting Responsible Consumption.
- Track and trace makes it significantly harder to counterfeit alcoholic beverages or divert them to illegal markets. This protects consumers from potentially harmful fake products and safeguards legitimate businesses.
- By ensuring accurate tracking of genuine products throughout the supply chain, track and trace helps governments collect proper taxes on alcohol sales. This translates to increased revenue for public services and infrastructure development.
- Consumers gain confidence in the authenticity and quality of the alcohol they purchase. This fosters brand loyalty for companies using track and trace and protects their reputation from counterfeit products.
- Real-time tracking data allows producers, distributors, and retailers to optimize inventory management, logistics, and product movement. This can lead to reduced costs, improved efficiency, and minimized product losses.
- Some consumers are willing to pay a slight premium for traceable alcohol, particularly for premium or craft beverages. This allows brands to showcase a commitment to quality and responsible production practices.
Key Features
- Creates unique, uncloneable codes for each bottle, ensuring product authenticity from source to shelf.
- Allows to join bottles into boxes or batches (aggregation).
- Monitors every step of the journey, from production to sale, for complete supply chain visibility.
- Advanced authentication allows to verify product legitimacy instantly using secure identifiers, safeguarding consumers from counterfeits.
- Provides real-time data on product movement, enabling informed decision-making throughout the supply chain.
- Streamlined inventory management optimizes stock levels and minimizes waste with accurate, real-time inventory data.
- Enhanced consumer transparency enables brands to share product provenance and production details, fostering trust and brand connection.
Enhanced Tax Revenue Collection
Improved Brand Protection and Consumer Trust
Potential for Premiumization
Reduced Counterfeiting and Illicit Trade
Reduced Counterfeiting and Illicit Trade
Reduced Counterfeiting and Illicit Trade
Benefits
From Vine to Bottle, Tracked & Trusted: Traceability for Beer, Wines and Spirits.
- Reduced counterfeiting and illicit trade. Track and trace implementation disrupts smuggling operations and protects consumers from potentially harmful fake products.
- Increased tax revenue through proper taxation of genuine alcohol products, leading to higher government revenue for public services.
- Simplified monitoring and enforcement of alcohol regulations, ensuring responsible production and distribution practices.
- Efficient border control provided by identifying and seizing illegal alcohol shipments entering the country.
- Brand protection. Tack and trace implementation makes it harder to counterfeit their products, protecting brand reputation and market share.
- Reduced diversion. Helps track where their products go, minimizing losses due to theft or diversion to illicit markets.
- Improved efficiency. Streamlines supply chain management by providing real-time data on product movement and inventory levels.
- Potential premium pricing. Ability to highlight traceability as a quality assurance measure and potentially command a premium price for genuine products with a focus on origin and authenticity.
- Improved marketing & consumer engagement. Use traceability data to showcase the story behind their products and connect with consumers who value transparency.
- Reduced Risk of Counterfeits: Minimizes the risk of purchasing fake or potentially harmful alcohol products.
- Access to data about the origin and journey of the alcoholic beverages they consume, potentially including details about ingredients and production methods.
- Consumers who value ethical sourcing and sustainability can choose brands committed to traceable production practices.
