Alcohol Track and Trace
Maintain your brand's integrity and protect consumers from counterfeit and smuggled alcohol by authenticating every bottle.
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Governments, businesses, and consumers are severaly affected by illicit alcohol trade
Illicit alcohol presents significant health risks for consumers, unfair competition for legitimate businesses and massive fiscal revenue loss for governments.
In 2024, WHO reported that 2.6 million deaths were attributable to alcohol use in 2019, accounting for 4.7% of all deaths.
According to UNCTAD, there is a large disparity in illicit alcohol consumption between high income countries (11.4% of consumed alcohol is illicit) and lower and lower-middle income countries (37% to 44%).
of alcohol consumed worldwide is estimated to be illicit (spiritsEUROPE).
is an estimated annual fiscal loss due to illicit alcohol trade (TRACIT).
Clear Track, Clear Revenue: Traceability Protects the Alcohol Industry
How does it work?
- Track and trace makes it much harder to counterfeit alcohol or divert it to illegal markets, protecting consumers from potentially harmful fake products and safeguarding legitimate businesses.
- By ensuring accurate tracking of genuine products throughout the supply chain, track and trace helps governments collect proper taxes on alcohol sales and increase their revenues.
- Consumers gain confidence in the authenticity and quality of the alcohol they purchase, fostering brand loyalty.
- Real-time tracking data allows producers, distributors, and retailers to optimize inventory management, logistics, and product movement.
- Some consumers are willing to pay a slight premium for traceable alcohol, particularly for premium or craft beverages.
Key features
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Unique codes
Creates unique, unclonable codes for each bottle, ensuring product authenticity from source to shelf.
Aggregation
Allows to join bottles into boxes or batches.
Real-time data
Provides real-time data on product movement, enabling informed decision-making throughout the supply chain.
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Advanced authentication
Allows to verify product legitimacy instantly using secure identifiers, safeguarding consumers from counterfeits.
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Consumer transparency
Enhanced consumer transparency enables brands to share product provenance and production details, fostering trust and brand connection.
Inventory management
Streamlined inventory management optimizes stock levels and minimizes waste with accurate, real-time inventory data.
A win-win solution for all stakeholders
traceCORE Alcohol Track and Trace monitors every step of the journey, from production to sale, for complete supply chain visibility.
- Reduced counterfeiting and illicit trade. Track and trace implementation disrupts smuggling operations and protects consumers from potentially harmful fake products.
- Increased tax revenue through proper taxation of genuine alcohol products, leading to higher government revenue for public services.
- Simplified monitoring and enforcement of alcohol regulations, ensuring responsible production and distribution practices.
- Efficient border control provided by identifying and seizing illegal alcohol shipments entering the country.
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- Brand protection. Track and trace implementation makes it harder to counterfeit products, protecting brand reputation and market share.
- Reduced diversion. Helps track where their products go, minimizing losses due to theft or diversion to illicit markets.
- Improved efficiency. Streamlines supply chain management by providing real-time data on product movement and inventory levels.
- Potential premium pricing. Ability to highlight traceability as a quality assurance measure and potentially command a premium price for genuine products with a focus on origin and authenticity.
- Improved marketing & consumer engagement. Use traceability data to showcase the story behind their products and connect with consumers who value transparency.
- Reduced risk of counterfeits: Minimizes the risk of purchasing fake or potentially harmful alcohol products.
- Access to data about the origin and journey of the alcoholic beverages they consume, potentially including details about ingredients and production methods.
- Consumers who value ethical sourcing and sustainability can choose brands committed to traceable production practices.
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