Coffee Track and Trace
Use traceCORE Coffee Track and Trace to verify your coffee's origin, control its quality, and make sure it's ethically sourced.
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According to PwC, consumers spend 9.7% more on average for sustainably sourced goods.
Traceability has an economic value because it increases the certainty of the product’s origin, enabling consumers to be able to make a better judgment on the quality of the product they are buying. The market value of coffee is determined in the same manner as that of wine: its geographic place of origin strongly influences its price.
The traceability of coffee allows farmers to acquire a reputation and claim recognition. Traceability is important as overseas buyers are usually willing to pay a premium price for coffee beans that can be traced all the way back to specific cooperatives, production areas, and even individual farms.
of consumers will pay more for products from brands they trust (Salsify).
were the robusta coffee or chicory adulteration levels in Arabica coffee, according to a 2023 IJFST research.
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Consumers are looking for brands that are authentic, sustainable and eco-friendly.
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Ensure quality, transparency, and sustainability from bean to cup.
traceCORE Coffee Track and Trace benefits coffee suppliers and roasters by enhancing brand reputation, improving quality control, streamlining operations, and potentially increasing revenue.
It empowers them to meet growing consumer demand for transparency and provide a more sustainable and ethically sourced product.
Key features
Consumers may drive the demand for transparency, but every step of the coffee supply chain, from producer to buyer, has a stake in improving traceability.
traceCORE Coffee Track and Trace provides an opportunity to build a reputation with coffee importers and roasters, establish a brand, and gain valuable feedback from consumers.
Powerful analytics
Data-driven verification
User-friendly interface
Real-time visibility
Proactive quality control
Managed product recalls
A win-win solution for all stakeholders
Track your coffee’s journey at every stage of the supply chain using traceCORE Coffee Track and Trace.
- Improved food safety. Real-time tracking facilitates faster recalls in case of contamination concerns, protecting public health.
- Enhanced tax collection. Traceability can help identify and address tax evasion within the coffee supply chain, boosting government revenue.
- Support for sustainable practices. Track and trace can incentivize sustainable farming methods through data-driven verification.
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- Fair trade practices. Traceability fosters transparency in pricing and helps ensure farmers receive a fair share of the profits.
- Access to premium markets. Traceability allows farmers to demonstrate the quality and ethics of their coffee, potentially opening doors to premium markets.
- Improved farm management. Data from the tracking process can help farmers optimize growing and processing methods, leading to increased yields and better quality beans.
- Informed choices. Traceability allows consumers to verify the origin and production practices of their coffee, aligning purchases with ethical and sustainability values.
- Enhanced quality & authenticity. Track and trace ensures consumers receive genuine coffee beans, meeting quality expectations.
- Transparency in price premiums. Consumers paying a premium for ethically sourced coffee can be confident their money supports those values.
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